Hello. It’s us. Allies Agenda. If you think that sounds familiar, it’s probably because you’ve heard of adaptogenic skincare brand Allies of Skin. It’s fine if you haven’t – we’re glad you’re here – welcome! Founded in 2017 and proudly produced in Singapore, we’re not just another brand content portal. This is just the basis of a larger community of Allies we’re building. One we’d like you to be part of now.
Here’s what you’re getting: Our take on how to live life to the fullest – being your best self – and how to have fun while on the ride. We’re building this community on trust. Trust gained by giving you useful, relevant content you won’t find elsewhere. Allies Agenda covers stuff you want to know about – beauty, wellness, peeks behind-the-scenes, important issues nobody’s discussing, and more – with honesty.

How To Layer Your Daytime Skin-Care Products

7 May 2018
While there could easily be 12 steps to the most effective morning skincare regimen, let’s be real – nobody has time for that. Here’s how to cocktail your skincare products for optimal daytime layering.

5 Japanese Drugstore Beauty Dupes To Try

4 Apr 2018
We put budget beauty products from Japanese drugstores to the test against our enduring cult favourites.

Nazneen Aziz, Accessories Designer & Creative Director

20 Mar 2018
On understanding your ever-evolving self and designing for a slower future.

What To Eat When You Mask

13 Mar 2018
The definitive guide on what to munch on while your face is marinating.

Clawing Back From The ’90s

7 Mar 2018
Celebrity hairstylist Andrea Claire shows us how to recreate these '90s inspired runway styles.

Hello From London

5 Mar 2018
Our founder Nicolas writes from London, where he spoke at the panel discussion for Cult Beauty’s Adult Acne Press Day.

Balli Kaur, Novelist

1 Mar 2018
“Fiction writing is about exposing and resolving conflicts. I like to also think of it as a way to repair injustices in an imagined reality."

Allies Forever

27 Feb 2018
As much as we are always on the lookout for the best new products, these are the ones we swear by and are in an LTR with.

Rosalyn Lee, Creative

22 Feb 2018
Life lessons on being resourceful, finding out who your true friends are, and how she gets her micro bangs looking perfect.

The Ultimate Skin Detox Routine

20 Feb 2018
Our ultimate detox routine to get your skin looking its best again – after all that snacking, drinking and staying up late over the CNY festive period.

How Best To Exfoliate Your Skin

18 Feb 2018
We answer all the frequently asked questions about exfoliating and discuss the best three-step routine to try for the glowiest skin yet.

Amanda Chong, Lawyer & Poet

15 Feb 2018
On why Rexona deodorant makes her feel invincible in the courtroom, and her secret to staying grounded despite being a multi-hyphenate.

The Ultimate First Date Routine

12 Feb 2018
Butterflies in your tummy? Here’s a tried and tested home facial routine with all the accompaniments, including snacks and screen picks.

Letter From The Editor

9 Feb 2018
On the negotiation of beauty and celebrating the modern hustle at ALLIES AGENDA.

A Drag Queen’s Top Tips For Beauty On A Budget

6 Feb 2018
From $30 IPL sessions to sharpening brow pencils with a penknife, industry veteran Sammi Zhen reveals his best budget beauty tips.

Yip Pin Xiu & Theresa Goh, Paralympic Swimmers

30 Jan 2018
On not letting their disabilities stop them from being the best versions of themselves and the fragrance all swimmers have.

Why You Should Be Using A Retinoid

All your burning questions about Retinol – from how to use and why you need to add it to your skincare routine now – answered.

Get The Look: Lipstick In Art

24 Jan 2018
Let art’s leading ladies show you a few tips and tricks to get that perfect pout.

Nadia Rahmat, Model & Events Manager

22 Jan 2018
The #skinnykatwoman on championing diversity and never leaving the house without her signature lined eyes.

Life After Acne: Post-Acne Treatment Tips

17 Jan 2018
You beat acne, now learn how you can get your skin looking its best again.

The Ultimate Pick-Me-Up Routine

10 Jan 2018
Down in the doldrums? We show you how to get your good vibes back with this suggested routine that’ll leave you happy and glowing.